Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran

Contemporary Issues in Marketing and Consumer Behaviour



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Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran ebook
Page: 232
ISBN: 0750687398, 9780750687393
Publisher: Butterworth-Heinemann
Format: pdf


Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran English | 2009 | ISBN: 0750687398 | 232 pages | PDF | 3 MB Contemporary Issues in Marketi. Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Basics Marketing 01: Consumer Behaviour Hayden Noel, 2009 | ISBN-10: 2940373841 | 176 pages | PDF | 7,9 MBAn up-to-the-moment overview of consumer behavior, this first book in the Basics. Chapter 1 Critical Marketing: A Limit Attitude 1 Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157. Chapter 10 Marketing and Society 183. Postcolonialism and marketing) previously not examined in detail in marketing. For an introduction have a look at Chris Hackley's (2009) 'Marketing: A critical introduction' or Mark Tadajewski and Douglas Brownlie's (2008) 'Critical marketing: Issues in contemporary marketing' a collection of papers reflecting on the state of the discipline. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Tom Holmes talks to David Marshall, Professor of Marketing and Consumer Behaviour and Director of PG Programmes at the University of Edinburgh Business School. There are four core modules: International Marketing; Marketing Communications; Marketing Research; Marketing Strategy. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.